Seven-time Super Bowl champion Tom Brady is preparing to start an NFT company called Autograph that will reportedly launch this spring, according to CNN. It will reportedly launch this spring.
“Autograph will bring together some of the world’s most iconic names and brands with best in class digital artists to ideate, create and launch NFTs and ground-breaking experiences to a community of fans and collectors,” Dillon Rosenblatt, co-founder and CEO of Autograph, said in a statement.
Those iconic names will include famous athletes as well as entertainers, fashion designers, and pop culture influencers to join forces with creators to develop digital collectibles, according to CBS Sports. The company will also create NFTs featuring Brady himself.
Brady posted the announcement on Twitter with a pair of eyes emoji. Autograph already has an advisory team featuring a handful of heavy hitters, including: Live Nation Entertainment CEO Michael Rapino, DraftKings co-founders Jason Robins and Paul Liberman, Cameo CEO Steven Galanis, Dodgers and Warriors co-owner Peter Guber, Apple Senior Vice President Eddy Cue, Lionsgate CEO Jon Feltheimer, and DraftKings North America President Matt Kalis.
Autograph will also offer live auctions, physical product drops, and in-person events. NFTs are digital files with unique identities assembled on a blockchain that allow the verification of their authenticity.
Brady also made news last weekend when a Tom Brady rookie card sold for $2.25 million, making it the most expensive trading card in history, surpassing last month’s record sale of $1.32 million by James Park, CEO and co-founder of FitBit.
