Netflix debuted its new Double Thumbs Up ranking system this week, giving users more nuanced control over how they rate entertainment on the platform. Viewers can now differentiate between content they “like” versus “love,” according to TechCrunch.
“Providing an additional way to tell us when you’re really into something means a profile with recommendations that better reflect what you enjoy,” the company wrote in a blog post.
Each category offers three rating options – a thumbs down, thumbs up, and double thumbs up – in all forms of the Netflix app, whether watching on a television, web browser, or mobile device. Netflix representatives have explained that the two thumbs do not necessarily carry twice the weight of one.
“There’s no fixed weight that we’re putting behind that thumbing,” Netflix’s director of product innovation Christine Doig-Cardet told CNN. “It’s just going to be another input that the recommendations take into account.”
The company intends to use the new ranking system to present more customized suggestions to users, who will in turn be able to browse more efficiently before landing on content they would like to watch. Netflix plans to test additional new methods of soliciting audience feedback in the future.
Maintaining customer satisfaction is crucial for the company’s bottom line, particularly in light of the recent dip in its stock prices. Nevertheless, the streaming giant still leads its competitors with more than 220 million subscribers globally.