crednews is the original content division of cred.ai

the original content division of cred.ai

Nike Unveils the Serena Williams Building

Nike Unveils the Serena Williams Building

Nike is celebrating tennis legend Serena Williams with a building named in her honor at the company’s world headquarters in Beaverton, Oregon. The one-million-square-foot LEED Platinum-certified structure is the largest on site, covering the equivalent of 140 full-size tennis courts.

According to Nike, the building’s “tripartite” configuration “is inspired by Serena’s greatness” and her “role as phenom, warrior and muse.” It is also meant to reference the goddess Nike’s wings.

“Architecture has long been a creative catalyst for Nike,” John Hoke, the company’s chief design officer, said in a statement. “A manifestation of form and function following footprint, this building embodies Serena’s legacy as a force for positive change.”

With 23 Grand Slam singles titles under her belt – more than any other man or woman in the open era – Williams is regarded by many as the most dominant tennis player of all time.

Williams says she gets chills just thinking of the building, which she considers to be the fruit of her “blood, sweat, and many tears, many trophies.”

“When I was just a kid, I visited the Nike campus and I saw that athletes get buildings,” she wrote on Instagram. “After that visit, I knew I wanted two things: to be a Nike athlete and to have a building.”

The Serena Williams Building features a two-story theater named after her daughter Olympia, a footwear material library, and numerous murals and art installations inspired by Williams’ life and legacy. It also enables Nike’s product-merchandising, design, and insights departments to collaborate in the same space “for the first time,” according to company representatives.

Williams joins soccer player Mia Hamm and long-distance runner Joan Benoit Samuelson as one of the few women athletes with a dedicated building on Nike’s campus.

share this story

© crednews a division of cred.ai

cred.ai originals

latest posts

Spotify just took its streaming game sky-high. Starting this week, United Airlines passengers will have access to over 450 hours of curated Spotify content—including playlists, audiobooks, and for the…
The French Open wrapped this past weekend with rising stars Coco Gauff and Carlos Alcaraz cementing their places in tennis history. Both athletes pulled off major wins in record-setting…
In an unassuming corner of South Carolina, a team of engineers is conjuring hurricanes, hurling fire, and pelting buildings with high-speed hail—on purpose. At the Insurance Institute for Business…
Mushrooms might shape the future of sustainable materials. Scientists at the Swiss Federal Laboratories for Materials Science and Technology (Empa) have developed a biodegradable, plastic-like substance made from mushroom…

view the code through your phone’s camera
app and click the link that appears.
click the  X  or “esc” to close.