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Goodwill Adds Online Shopping to Its Offerings

Goodwill Adds Online Shopping to Its Offerings

Goodwill is expanding its presence in the resale marketplace with the launch of an online shopping option GoodwillFinds. The 120-year-old nonprofit and popular thrifting destination debuted its new site Tuesday, offering around 100,000 pieces of donated merchandise for shoppers to browse through virtually, according to the Associated Press. The organization aims to get at least one million items online within the next several years.

“Our new social enterprise makes it easier for the conscious consumer to shop sustainably online, while heightening the thrifting experience they’ve come to love at Goodwill,” Matthew Kannes, CEO of the online shopping venture, said.

Previously, shoppers could only purchase from Goodwill by visiting one of its 3,300 stores in the U.S. and Canada, or perusing miscellaneous donations listed for sale on eBay, Amazon, and various auction sites.

The company expects its new online offering to be a popular among shoppers trying to save money in light of rising inflation. Daryl Campbell, the CEO of Evergreen Goodwill of Northwest Washington, predicts that revenue for the 24 stores in his area will double over the next five years thanks to the organization’s new online presence.

Those looking to offload unwanted items will still need to visit a physical store location in order to do so, according to NPR. Last year alone, Goodwill made more than $5.4 billion in revenue from donations.

“Goodwill has built a legacy of strengthening communities through the power of work,” Steve Preston, CEO of Goodwill Industries International said in a statement. “GoodwillFinds furthers that mission through a modern online shopping experience – backed by a century-old philosophy – to harness resale with purpose.”

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