Around 33 percent of all U.S.-grown food is either unharvested or left behind in the fields because farmers suspect it might not meet the aesthetic specifications of their buyers.

Meanwhile, nearly 60 million tons of the edible produce that does make it to market each year ultimately ends up in landfills due to distribution inefficiencies and consumers’ cosmetic standards.

A new era of food distribution has emerged to address the rampant industry-wide waste and get more perfectly imperfect produce into people’s homes.