Apple unveiled its newest innovation, the Vision Pro headset, at the 2023 Worldwide Developers Conference (WWDC) on Monday, touting the product as “the most advanced personal electronics device ever.” CEO Tim Cook described the “revolutionary” tech as “the first Apple product you look through and not at.” It comes with a substantial price tag, however, of $3,449 per headset, an amount that surpasses previous estimates.
The Vision Pro incorporates both VR and AR technologies in what Apple calls “mixed reality.” This next-level experience allows users to blend real-world and digital elements. One of the hallmark features of the Vision Pro is its innovative control interface, which eliminates the need for a physical controller. Instead, the device interprets hand gestures, voice commands, and even eye movements to navigate and control applications, thereby providing a more intuitive and seamless user experience. Apple has also partnered with Disney to provide movies with “3D experiences,” paving the way for increasingly “immersive video” content.
Alan Dye, Apple’s vice president of human interface, shed light on another groundbreaking feature during Monday’s event, explaining that the new reality headset will display the eyes of its users on the outside, so “you’re never isolated from the people around you, you can see them and they can see you.” This innovative feature fosters connection and communication in an otherwise isolated virtual environment, presenting a paradigm shift in VR/AR technology.
In the realm of artificial intelligence, the company announced an upgrade to its autocorrect feature. This advanced system employs machine learning algorithms and an intelligent language model to provide “sentence-level autocorrections”, aiming for unprecedented precision in text entry and editing.
“When it comes to speeding up your typing, predictive text already helps you quickly finish add or change a word,” Craig Federighi, Apple’s senior vice president for software engineering, said. “And now you’ll get predictions in line as you type.”
During the same event, Apple also introduced a new 15-inch MacBook Air, featuring the company’s proprietary M2 processor. At just 11.5 millimeters thick, this latest MacBook Air model ranks as the world’s thinnest laptop. Despite a larger display, it manages to maintain a light weight of just 3.3 pounds, further emphasizing Apple’s commitment to marrying functionality and portability.