Snap, the company behind popular social media platform Snapchat, has been unsuccessful with its initial venture into the drone market. Launched as a compact, “friendly flying camera,” as noted by The Verge, the Pixy drone aimed to capture candid shots for its users. But despite its innovative design, the product was plagued with technical issues, which led to the recall of all units due to battery-related fire hazards.
Following four reports of the Pixy “battery overheating and bulging, resulting in one minor battery fire and one minor injury,” the U.S. Consumer Product Safety Commission (CPSC) released a safety warning urging people to cease using the Pixy drone, remove its battery, and stop charging it due to the risk of fire hazards. Priced between $185 and $250, the Pixy was discontinued merely four months after its launch, reflecting the limitations and challenges Snap faced in the drone market, according to TechCrunch.
Snap has offered a full refund to customers for the drone and any purchased batteries, even without a receipt. Additionally, owners possessing the drone’s spare charger and battery combo are eligible for a $40 to $50 refund, with spare batteries qualifying for a $16 to $20 refund. To facilitate the return process, Snap is providing prepaid return labels to users who submit an online form with their drone’s serial number.
Designed for seamless operation without a controller or memory card, Pixy represented Snap CEO Evan Spiegel’s vision of tapping into the personal drone market, which he believed had greater potential than camera glasses. This venture was part of Snap’s broader efforts to diversify its product offerings, although it struggled to achieve market success similar to its social media platform.