{"id":81419,"date":"2021-02-26T17:42:11","date_gmt":"2021-02-26T17:42:11","guid":{"rendered":"https:\/\/news.cred.ai\/?p=81419"},"modified":"2021-03-23T14:38:14","modified_gmt":"2021-03-23T14:38:14","slug":"twitter-adding-subscription-service-seeks-to-double-revenue-by-2023","status":"publish","type":"post","link":"https:\/\/cred.ai\/news\/2021\/02\/26\/twitter-adding-subscription-service-seeks-to-double-revenue-by-2023\/","title":{"rendered":"Twitter Adding Subscription Service, Seeks to Double Revenue by 2023"},"content":{"rendered":"

In an effort to increase and broaden revenue streams, Twitter is unveiling subscription products, in which users will pay content creators for newsletter subscriptions, bonus tweets, and other content they like, according to Axios<\/a>. The move will help Twitter, which hasn’t been known to drastically innovate in recent years, grow less dependent on ad revenue.<\/p>\n

\u201cWhy don\u2019t we start with why folks don\u2019t believe in us,\u201d Twitter CEO Jack Dorsey said during Twitter\u2019s virtual investor day presentation, according to Reuters<\/a>. \u201cIt comes down to three critiques: we\u2019re slow, we\u2019re not innovative, and we\u2019re not trusted.\u201d<\/p><\/blockquote>\n

Its new \u201csuper follow\u201d paid subscription program is scheduled to launch later this year. Tweetdeck, a dashboard application that allows users to keep up with a large number of tweets and hashtags in real-time, could also soon be behind a paywall.<\/p>\n

With these new innovations, the social media company says it plans to more than double its revenue by the fourth quarter of 2023. The goal is to have 315 million paying daily users by then.<\/p>\n

Twitter is also working on other ways to increase engagement by possibly hosting audio discussions live under its “Spaces” feature that’s now being tested with around 1,000 people. Twitter could soon allow users to create communities around specific interests as well.<\/p>\n

This marks the first time Twitter has established such goals for its revenue and daily users, according to CNBC<\/a>. If Twitter\u2019s revenue is doubled, the company would go from making $3.7 billion last year to making at least $7.5 billion in 2023, according to its executives.<\/p>\n","protected":false},"excerpt":{"rendered":"

In an effort to increase and broaden revenue streams, Twitter is unveiling subscription products, in which users will pay content creators for newsletter subscriptions, bonus tweets, and other content they like, according to Axios. The move will help Twitter, which hasn’t been known to drastically innovate in recent years, grow less dependent on ad revenue. …<\/p>\n","protected":false},"author":14,"featured_media":81544,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[107],"tags":[114,226],"class_list":["post-81419","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-science","tag-news","tag-twitter"],"acf":[],"yoast_head":"\nTwitter Adding Subscription Service, Seeks to Double Revenue by 2023 - crednews<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cred.ai\/news\/2021\/02\/26\/twitter-adding-subscription-service-seeks-to-double-revenue-by-2023\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Twitter Adding Subscription Service, Seeks to Double Revenue by 2023\" \/>\n<meta property=\"og:description\" content=\"In an effort to increase and broaden revenue streams, Twitter is unveiling subscription products, in which users will pay content creators for newsletter subscriptions, bonus tweets, and other content they like, according to Axios. 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