{"id":83155,"date":"2025-04-14T19:00:06","date_gmt":"2025-04-14T19:00:06","guid":{"rendered":"https:\/\/cred.ai\/news\/?p=83155"},"modified":"2025-09-19T14:41:13","modified_gmt":"2025-09-19T14:41:13","slug":"welcome-to-the-boom-boom-era","status":"publish","type":"post","link":"https:\/\/cred.ai\/news\/2025\/04\/14\/welcome-to-the-boom-boom-era\/","title":{"rendered":"The “Boom Boom” Era"},"content":{"rendered":"

Despite economic uncertainty, a new aesthetic of conspicuous consumption\u2014dubbed \u201cboom boom<\/span><\/a>\u201d\u2014is surging into the mainstream. Trend forecaster Sean Monahan described<\/span><\/a> it as “reminiscent of the 1980s and early 1990s, with an emphasis less on minimalism and more on overindulgence.” Monahan, who introduced the term \u201cnormcore\u201d in 2013 and identified the \u201cvibe shift\u201d two years ago, told Vogue<\/span><\/a> that the \u201cboom boom\u201d mindset is a product of living through global volatility.<\/p>\n

\n

\u201cWe live in an era defined by explosions: of inequality, of knowledge, of information, of wealth \u2014 and yes \u2014 of actual bombs,\u201d Monahan wrote in a Substack newsletter, according to Mashable<\/i><\/span><\/a>. \u201cBoom boom is embraced by those who see opportunity in the chaos. For those who disagree, this will seem villainous and nihilistic \u2014 a dark mode shift, as Edmond Lau called it. But it\u2019s important to remember, no one ever imagines that they\u2019re the bad guy.\u201d<\/p>\n<\/blockquote>\n

Where previous aesthetics might have prioritized understated luxury or stealth wealth, \u201cboom boom\u201d flips the script. As Monahan explains, it’s about flaunting wealth rather than concealing it.<\/p>\n

Amid looming tariffs and forecasts of financial strain, social media feeds are awash in displays of excess\u2014from lavish dinners and globe-trotting vacations to luxury fashion hauls.<\/p>\n

\n

\u201cPhone-eats-first type of food, whatever viral sweater is going around on TikTok, the new work bag,\u201d Devin Walsh, a 25-year-old marketer, told the New York Times<\/span><\/a>. \u201cMeanwhile, everyone is referencing the Great Depression.\u201d<\/p>\n<\/blockquote>\n

On TikTok, the \u201c#oldmoney\u201d tag has taken off, promoting a retro-wealth aesthetic rooted in heirloom fashion and Ivy League influence.\u00a0But for many young people, the pressure to project affluence\u2014especially online\u2014can be disillusioning.<\/p>\n

\n

\u201cBoom boom is looking like you\u2019ve spent money for the sake of looking like you\u2019ve spent money,\u201d Emilia Petrarca wrote in an article for The Cut<\/span><\/a>. \u201cMonahan’s proclamation felt upsettingly on point.\u201d<\/p>\n<\/blockquote>\n

Even institutions are getting in on the nostalgia. The National Portrait Gallery in London is currently showcasing an exhibition that \u201cbrings together the work of over 80 photographers\u201d featured on The Face<\/i> magazine covers during its heyday in the 1980s\u2014a cultural throwback that resonates with today\u2019s resurgent appetite for spectacle.<\/p>\n

In a world teetering between economic precarity and algorithmic overload, the \u201cboom boom\u201d aesthetic isn\u2019t just about excess, but expression. For a generation navigating chaos, flaunting style becomes a way to reclaim control, assert presence, and find beauty in the absurd. It\u2019s not just defiance, but adaptation. If the future feels unclear, at least the outfit is intentional.<\/p>\n","protected":false},"excerpt":{"rendered":"

Despite economic uncertainty, a new aesthetic of conspicuous consumption\u2014dubbed \u201cboom boom\u201d\u2014is surging into the mainstream. Trend forecaster Sean Monahan described it as “reminiscent of the 1980s and early 1990s, with an emphasis less on minimalism and more on overindulgence.” Monahan, who introduced the term \u201cnormcore\u201d in 2013 and identified the \u201cvibe shift\u201d two years ago, …<\/p>\n","protected":false},"author":14,"featured_media":83156,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1013],"tags":[21,32,114,124,195,266,461,1214,1270,1271,1272,1273],"class_list":["post-83155","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-culture","tag-culture","tag-style","tag-news","tag-money","tag-tiktok","tag-social-media","tag-gen-z","tag-trends","tag-boom-boom-aesthetic","tag-gen-alpha","tag-fashion","tag-luxury"],"acf":[],"yoast_head":"\nThe "Boom Boom" Era - crednews<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cred.ai\/news\/2025\/04\/14\/welcome-to-the-boom-boom-era\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The "Boom Boom" Era\" \/>\n<meta property=\"og:description\" content=\"Despite economic uncertainty, a new aesthetic of conspicuous consumption\u2014dubbed \u201cboom boom\u201d\u2014is surging into the mainstream. Trend forecaster Sean Monahan described it as “reminiscent of the 1980s and early 1990s, with an emphasis less on minimalism and more on overindulgence.” Monahan, who introduced the term \u201cnormcore\u201d in 2013 and identified the \u201cvibe shift\u201d two years ago, ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cred.ai\/news\/2025\/04\/14\/welcome-to-the-boom-boom-era\/\" \/>\n<meta property=\"og:site_name\" content=\"crednews\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-14T19:00:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-19T14:41:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cred.ai\/news\/wp-content\/uploads\/2025\/04\/quan-nguyen-UsDg83tabuE-unsplash-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cred.ai staff\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cred.ai staff\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/cred.ai\\\/news\\\/2025\\\/04\\\/14\\\/welcome-to-the-boom-boom-era\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/cred.ai\\\/news\\\/2025\\\/04\\\/14\\\/welcome-to-the-boom-boom-era\\\/\"},\"author\":{\"name\":\"cred.ai staff\",\"@id\":\"https:\\\/\\\/cred.ai\\\/news\\\/#\\\/schema\\\/person\\\/b8132cf694e343ab4c8bd8a3da99e9c2\"},\"headline\":\"The “Boom Boom” Era\",\"datePublished\":\"2025-04-14T19:00:06+00:00\",\"dateModified\":\"2025-09-19T14:41:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/cred.ai\\\/news\\\/2025\\\/04\\\/14\\\/welcome-to-the-boom-boom-era\\\/\"},\"wordCount\":421,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/cred.ai\\\/news\\\/2025\\\/04\\\/14\\\/welcome-to-the-boom-boom-era\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cred.ai\\\/news\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/quan-nguyen-UsDg83tabuE-unsplash-1.jpg\",\"keywords\":[\"Culture\",\"Style\",\"news\",\"money\",\"tiktok\",\"social media\",\"gen z\",\"trends\",\"\\\"boom boom\\\" aesthetic\",\"gen alpha\",\"fashion\",\"luxury\"],\"articleSection\":[\"Culture\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/cred.ai\\\/news\\\/2025\\\/04\\\/14\\\/welcome-to-the-boom-boom-era\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/cred.ai\\\/news\\\/2025\\\/04\\\/14\\\/welcome-to-the-boom-boom-era\\\/\",\"url\":\"https:\\\/\\\/cred.ai\\\/news\\\/2025\\\/04\\\/14\\\/welcome-to-the-boom-boom-era\\\/\",\"name\":\"The \\\"Boom Boom\\\" Era - 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