{"id":83243,"date":"2025-07-11T20:57:41","date_gmt":"2025-07-11T20:57:41","guid":{"rendered":"https:\/\/cred.ai\/news\/?p=83243"},"modified":"2025-07-17T19:21:01","modified_gmt":"2025-07-17T19:21:01","slug":"tinder-launches-facial-recognition-in-california-to-curb-bots-and-scams","status":"publish","type":"post","link":"https:\/\/cred.ai\/news\/2025\/07\/11\/tinder-launches-facial-recognition-in-california-to-curb-bots-and-scams\/","title":{"rendered":"Tinder Launches Facial Recognition in California to Curb Bots and Scams"},"content":{"rendered":"

Tinder is bringing facial recognition technology to the U.S. for the first time with a new security pilot launching in California. The Match Group-owned app has rolled out a program in the state that requires new users to verify their identity with a short video selfie. The feature, called Face Check, is meant to keep bots and fake profiles off the platform, according to CBS News<\/a>. It\u2019s already live in Canada and Colombia, but this marks its first U.S. debut.<\/p>\n

\n

\u201cWe see this as one part of a set of identity assurance options that are available to users,\u201d Match Group\u2019s head of trust and safety Yoel Roth told Axios<\/a>. \u201cFace Check … is really meant to be about confirming that this person is a real, live person and not a bot or a spoofed account.\u201d<\/p>\n<\/blockquote>\n

The move comes in response to new state requirements for online platforms to confirm user identities, particularly to combat fraud and catfishing. Once users complete the selfie scan, a \u201cphoto verified\u201d badge is added to their profile\u2014a feature meant to build trust during swiping. While the video itself is deleted, Tinder says it retains an encrypted face map to help detect duplicate or fake accounts in the future, per TechCrunch<\/a>.<\/p>\n

\n

\u201cCreating a fun and respectful environment where Tinder users can be their true selves is our priority,\u201d a Tinder spokesperson said. \u201cAs part of our continued efforts, we are always testing ways to deliver the best experience for our users to seek authentic connections.\u201d<\/p>\n<\/blockquote>\n

The new system is separate from ID Check, a different tool that uses government-issued IDs to verify age and identity. For now, Face Check is only mandatory for California users, but the company hasn\u2019t ruled out a wider rollout.<\/p>\n

With deepfakes and romance scams on the rise, Tinder\u2019s move puts pressure on other dating platforms to step up their security game. Whether the rest of the U.S. follows California\u2019s lead could signal where online dating is headed next\u2014toward stronger identity verification and safer connections.<\/p>\n","protected":false},"excerpt":{"rendered":"

Tinder is bringing facial recognition technology to the U.S. for the first time with a new security pilot launching in California. The Match Group-owned app has rolled out a program in the state that requires new users to verify their identity with a short video selfie. The feature, called Face Check, is meant to keep …<\/p>\n","protected":false},"author":14,"featured_media":83244,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[786],"tags":[114,220,951,1383,1384],"class_list":["post-83243","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-news","tag-security","tag-tinder","tag-face-check","tag-facial-recognition-technology"],"acf":[],"yoast_head":"\nTinder Launches Facial Recognition in California to Curb Bots and Scams - crednews<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cred.ai\/news\/2025\/07\/11\/tinder-launches-facial-recognition-in-california-to-curb-bots-and-scams\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tinder Launches Facial Recognition in California to Curb Bots and Scams\" \/>\n<meta property=\"og:description\" content=\"Tinder is bringing facial recognition technology to the U.S. for the first time with a new security pilot launching in California. 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